UX & CRO, subscription and technical audits for ambitious direct to consumer brands on Shopify & Shopify Plus
We uncover where your store wins, where it leaks, and how to fix it.
As a leading Shopify Agency in London, Eleven helps design-led e-commerce brands unlock more revenue from the traffic they already have.
Our Shopify design, data and technical audits combine UX, CRO, and data Subscription Intelligence™ to uncover what’s blocking conversion and how to fix it — fast.
Whether you’re a scaling DTC brand, an established e-commerce store or a subscription business, our audits give you the insight, benchmarks, and design direction to grow and achieve your business targets.
Uncover how users experience your store — and where revenue opportunity lies. We combine behavioural insight, heatmaps, and creative expertise to reveal friction, clarity gaps, and design opportunities that impact conversion.
- Journey analysis across the user flow (homepage, collection, PDP, and checkout)
- Behavioural and heatmap insights to diagnose friction and drop-off
- Benchmarking against UX best practices and Shopify DTC standards
- Brand and UI evaluation to align experience with identity and trust
- Actionable roadmap prioritising high-impact design and CRO fixes
- Before vs after UI Concepts
See what’s driving — or draining — your recurring revenue. A data-driven analysis of subscription performance across acquisition, onboarding, behaviour, churn, and revenue efficiency.
- Monthly subscriber movement analysis (volume, revenue, AOV).
- Acquisition vs renewal vs churn performance benchmarking.
- Checkout splits (Subscribe & Save vs One-Time) and adoption trends.
- 3–5 data-backed hypotheses to reduce churn and increase LTV.
- Cohort and behavioural heatmaps identifying drop-off points and retention triggers.
- Strategic retention roadmap outlining immediate revenue-growth action
Ensure your Shopify setup performs as beautifully as it looks. We test, validate, and optimise the technical foundation behind your storefront — from site speed and SEO to app health and theme health.
- Technical site audit reviewing crawlability, indexability, and SEO readiness.
- Site-speed and Core Web Vitals audit with prioritised optimisation plan.
- LLM & AI visibility review to ensure content is machine-readable and indexable.
- Product setup and PDP structure review to resolve duplication and targeting issues.
- eCommerce tracking review to validate data accuracy and analytics performance.
- Consolidated technical action plan with realistic development recommendations.
A strategic deep dive into your brand, audience, and digital expression — ensuring every UX and UI decision is grounded in clarity, intention, and conversion. We define the emotional, visual, and behavioural foundations that your ecommerce experience will be built on.
- Brand & audience insight mapping across mission, positioning, customer motivations, and competitors.
- Visual direction & aesthetic alignment guided by cultural & category relevance trends.
- Content & storytelling framework — Narrative principles and content structures.
- UX Principles & interaction foundations defining interaction style, navigation logic, and user flows.
- 2–3 conceptual directions to establish the aesthetic boundaries of your digital experience.
- Actionable guide connecting brand intention with e-commerce performance.
shopify agency London and Brighton
Eleven is our one stop shop for everything related to branding, from concept to execution. They built our website handling UI/UX and development. The site has a complicated functionality; our clients can custom-build their own sofa and the team at Eleven helped us determine how it worked for our stock and site
Eleven are design-orientated, rapid movers, and detail-focused without cutting corners, which impressed us. Eleven created a cohesive brand image and improved the site's UX, which resulted in increased conversions. The team was consistently available, organised, and flexible, with straightforward communication. They were knowledgeable, and their openness to feedback and quick response stood out.
Eleven increased sales on our most popular products, as well as funnelling customers to choose our most desired products. They made bundling of products really easy, and increased AOV by 9% in 2 weeks! They managed a lot of different projects concurrently and kept track of them all. All projects have been delivered beyond our original expectations. I've found working with Eleven to be brilliant.
I was impressed with their attention to detail and research. It was clear that Eleven had a great understanding of not only the e-commerce space, but our category. Their research prior to kicking-off the work was on point and gave faith in the project from the get-go. When we did dive into design and build, there was clear attention to detail and the level of output was high.
The biggest thing I would say about working at Eleven, beyond the great design & UX, is the culture you have built. You have a team of experts who are also leaders in their own right, and it’s been a pleasure working with them. Big shout-out to Nicola, Ben & the team.
Maximise your e-commerce potential with Eleven’s specialised CRO services for Shopify and Shopify Plus. As a leading Shopify agency, we help you turn more visitors into loyal customers by optimising every aspect of your online store
Maximise your e-commerce potential with Eleven’s specialised CRO services for Shopify and Shopify Plus. As a leading Shopify agency, we help you turn more visitors into loyal customers by optimising every aspect of your online store
Maximise your e-commerce potential with Eleven’s specialised CRO services for Shopify and Shopify Plus. As a leading Shopify agency, we help you turn more visitors into loyal customers by optimising every aspect of your online store
Maximise your e-commerce potential with Eleven’s specialised CRO services for Shopify and Shopify Plus. As a leading Shopify agency, we help you turn more visitors into loyal customers by optimising every aspect of your online store
Maximise your e-commerce potential with Eleven’s specialised CRO services for Shopify and Shopify Plus. As a leading Shopify agency, we help you turn more visitors into loyal customers by optimising every aspect of your online store
Maximise your e-commerce potential with Eleven’s specialised CRO services for Shopify and Shopify Plus. As a leading Shopify agency, we help you turn more visitors into loyal customers by optimising every aspect of your online store
shopify agency London and Brighton
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