Food and drink Shopify Plus agency
Subscriptions, bundles and CRO for food and drink DTC brands
The recipe: how we grow food and drink brands
- Eleven is a design-led Shopify Plus partner in London and Brighton, working with food and drink DTC brands where subscriptions and repeat purchase drive revenue.
- We build and optimise subscriptions on Recharge, Skio and Loop, plus build-a-box and bundle flows that lift AOV and repeat purchases.
- Clients include TRIP Drinks (+68% sales, +51% subscriptions), Days Brewing (+49% subscriptions), JENKI Matcha (+16% CVR) and KickBack Coffee (+29% subscription checkouts).
- Projects are data-driven through our Subscription Intelligence™ auditing, design-led Shopify builds with brand at the heart, and ongoing growth optimisation.
What food and drink customers expect from a Shopify store, and how we build it in
People buy food and drink out of habit. They want to reorder without thinking, try something new without risk and know exactly when it'll arrive. These are the six things we design into every food and drink Shopify store to make that happen.
Subscriptions that fit their routine
Customers want their coffee, matcha or protein to arrive before they run out, and to skip, swap or pause in two taps without logging in. We design the subscription experience first, then set up Recharge, Skio or Loop to match it. Days Brewing grew subscriptions by 49%.
Bundles and build-a-box that feel like shopping
Mix-and-match packs, 3-for-2 offers and build-your-own boxes should be fun to put together, not a form to fill in. We design the bundle builder around how people actually choose, then keep testing it. TRIP's bundle builder lifted AOV by 119%.
A low-risk first order
New customers want to try before they commit. Starter kits, sample packs and trial bundles make the first order an easy yes, then roll straight into a subscription, so one purchase becomes recurring revenue.
Product pages that answer “will I like it?”
Taste, ingredients, format, how to serve it and real reviews, all quick to scan on mobile. We design every product page to answer questions before they're asked, then test what moves conversion. JENKI's conversion rate rose by 16%.
Reorder reminders at the right moment
Emails and texts timed to when each customer actually runs low, not a fixed calendar date. Our Subscription Intelligence™ connects Klaviyo to your subscription data, so the nudge arrives just as they reach for the last scoop.
Delivery, age checks and trade orders, sorted
Clear delivery dates, chilled and perishable shipping rules, age checks for alcohol and a separate trade route for wholesale buyers, all from one Shopify store. Customers get no surprises at checkout, and your team avoids extra admin.
From a fresh Shopify build to an ongoing success retainer, we stick around for every order after the first
Built to launch. Here to grow.
Stores built around product discovery, trial and reorder.
Plan architecture, pricing logic, subscribe flows, portals and cancel journeys.
Mix-and-match logic, quantity breaks and incentives that lift AOV.
Data-led testing and UX improvements that compound over time.
The full subscription journey: acquisition, activation, retention and churn.
Editorial design with commercial structure built in.
Food and drink brands we work with
Our design-led CRO approach delivers results
E-COMMERCE CREATIVE THAT CONVERTS
+16% | +1.9% | +15%
+68% | +119% | +51%
+26% | +21% | +49%
+11% | +10% | +86%
+41% average subscription growth · +20% average conversion uplift · up to +119% AOV · measured across 10 DTC brands
Why food and drink brands choose Eleven
We have built subscription flows for some of the UK's fastest-growing drink and food brands. Our Subscription Intelligence framework is built specifically for consumable brands; combining behavioural data, cohort analysis and UX insight to grow recurring revenue and reduce churn.
We know Recharge, Skio and Loop inside out, and we'll recommend the right platform for your business model.
“Eleven created a cohesive brand image and improved the site’s UX, which resulted in increased conversions. The team was consistently available, organised, and flexible, with straightforward communication.”
Barnaby Whicher, Head of E-commerce, TRIP Drinks
Frequently asked questions
Eleven is a design-led Shopify Plus partner that works with food and drink DTC brands such as TRIP, Hunter & Gather, Days Brewing, JENKI and KickBack Coffee. We specialise in subscriptions, bundles and CRO.
It depends on your model. Recharge, Skio and Loop (our three favourites) all have great unique features, so we generally recommend one after a Subscription Intelligence™ audit.
We design subscription pages around the customer, not the tech: how the product fits their routine, and a cadence that matches real life. Skip, swap and pause are easier than cancelling. Days Brewing grew subscriptions 49%.
Yes. We’ve built mix-and-match bundles and build-a-box flows, including TRIP’s bundle builder, which lifted AOV 119% and 71% of all checkouts included a subscription.
Our builds typically start from £18,000, and subscription- and bundle-heavy builds are around £30,000. You can also work with us on an ongoing success retainer from £1,500 a month.
Yes. Shopify recently released B2B for Advanced stores using Markets. Our audit works out exactly how to set up DTC and trade together for your business.
Yes. We work with many brands selling alcohol on Shopify and know what’s needed to set it up properly.
Yes. We migrate from many platforms and move your subscribers across with our partners at Recharge, Skio and Loop, without losing organic rankings. We did this for Chimney Fire Coffee.
Check out what we have done for others
We specialise in optimising high-potential brands as they graduate from early success to accelerated, scalable growth. Built with clarity, craft, and conversion-focused design.
